Released on = November 28, 2005, 12:58 pm

Press Release Author = John Schulte

Industry = Advertising

Press Release Summary = MINNEAPOLIS, MN, November 30th, 2005 - In a climate of
increased advertising spending by small business, a new publication focuses on a key
aspect of the marketing mix: public relations. The Public Relations PRimer is a
hands-on e-book published by the National Mail Order Association to help small and
medium-sized businesses get the word out about their products and services.

Press Release Body = The Public Relations PRimer provides a thorough overview of
what entrepreneurs should - and shouldn't do - to generate publicity for their
businesses. The e-book is segmented into specific areas such as print, online and
broadcast PR, to make the content easy to grasp for busy business owners.

"Public relations is a cost-effective way to reach thousands of people with a
message carefully crafted to promote one's business," says John Schulte, association
chairman. "While many people are savvy when it comes to running their business, they
are less than savvy when it comes to public relations.

"PR isn't rocket science," says Schulte. "It is, however, a crucial part of the
business marketing mix. And businesspeople who fail to realize this will see their
companies fall to the wayside as their competitors gain market share through
well-managed public relations."

The Public Relations PRimer includes:
· More than 300 consumer and trade magazines, grouped by publisher
· 50-plus links to online directories and search engines offering free listings
· 35 links to free online news release distribution sites
· Dozens of online resources to help build a targeted media list

The Public Relations PRimer was compiled by a 25-year veteran of the communications
field. With a journalism degree under her belt, this industry expert shares insight
from both sides of the PR spectrum. She has worked for a major metropolitan daily
newspaper, a weekly community newspaper, advertising/PR agencies, written for
regional and national magazines, served as PR director for a seven-county area, and
held numerous volunteer publicity positions. What's more, she holds professional
accreditation from both the Public Relations Society of America and the
International Association of Business Communicators.

"The bottom line," says Schulte, "is that businesses must include PR goals in their
overall marketing plans. Our e-book is simply a resource to guide businesses toward
those goals."

The e-book, priced at $49.95, is available for purchase online at:
http://www.nmoa.org/catalog/publicity/index.htm

About The National Mail Order Association (NMOA)
Headquartered in Minneapolis, the NMOA (www.nmoa.org) is a membership-supported
organization founded in 1972 to help small to midsize businesses and entrepreneurs
involved in mail order and direct marketing. The NMOA provides education,
information, and business contacts worldwide.


Web Site = http://www.nmoa.org

Contact Details = John Schulte
National Mail Order Association (NMOA)
612-788-1673
schulte@nmoa.org